Tesla raises production numbers over Q2 but struggles with sales
Tesla has presented its eagerly awaited production and delivery figures for the second quarter: Between April and June, the company produced 410,244 electric cars and delivered 384,122. This already looks much better compared to the first quarter of 2025 (Q1: 362,615 vehicles produced and 336,681 cars delivered), but the start of the year regularly falls off compared to the second quarter at Tesla. A year ago, there was a difference of around 70,000 vehicles in deliveries between Q1 and Q2. This year, the difference is just under 50,000, so the Q2 vehicle deliveries are not yet an indicator of a recovery.
The fact that Tesla continues to lag behind its previous form is also made clear by the fact that, excluding the always weaker first quarters, you have to go back to Q3/2022 to find a delivery result below the 380,000 mark at the quarterly level. And: compared to the same quarter of the previous year, there is a 13.5 per cent drop (from 443,956 to 384,122 deliveries).
However, a turnaround seems to be within the realms of possibility. On the one hand, the pioneering Norwegian market, which traditionally publishes its monthly registration figures the fastest, yesterday announced a new dominance of the Tesla Model Y for June (‘The revised Model Y accounted for more than a quarter of all new registrations in June’). And secondly, production at Tesla is picking up again, which speaks in favour of an expected upturn in demand if the company does not just want to produce in stockpiles. In Q2, production reached the previous year’s level with 410,244 units (Q2/2024: 410,831). And stagnation or stabilisation is currently good news for Tesla.
Meanwhile, the usual picture emerges for the model series: the Model 3 and the Model Y continue to drive the volume. Read our driving report on the Model Y here. The two mid-range models totalled 396,835 units built and 373,728 units delivered between April and June. Looking at the national registration figures, the majority of these are likely to be the Model Y, as Tesla does not provide a more detailed breakdown between the two series. The other model series are no longer defined separately: The Model S, Model X and the Cybertruck are simply summarised under “other models,” with only 13,409 vehicles produced and 10,394 delivered. This suggests that the Cybertruck, in particular, is generating less interest than Tesla had probably hoped.
It can be said that Tesla is currently not close to the times with almost 500,000 units sold (from Q4 2024) and also almost 500,000 vehicles produced (from Q4 2023), but the facelift of the Model Y could mark the start of an arduous recovery. This is also how the new figures from the European Automobile Manufacturers’ Association (ACEA) can be interpreted: Between January and May, Tesla’s new EU registrations slipped by 45 per cent compared to the same period last year, and the decline in May was still 40.5 per cent. However, if the EU figures are supplemented by registrations in the UK and EFTA countries (Iceland, Norway, Switzerland and Liechtenstein), Tesla’s decline since the beginning of the year has been slightly less pronounced at 37 per cent. If you look at May in isolation, it is ‘only’ 28 per cent down. As is well known, Tesla’s business slumped the most in Europe. In China and the USA, the figures were also down, but not to the same extent.
According to media reports, Omead Afshar, the head of Tesla’s US and European business, was responsible for the poor figures at the beginning of the year. CEO Elon Musk is said to have personally dismissed his long-time confidant. According to Bloomberg, Musk has now taken over the supervision of Tesla’s sales in Europe and the USA himself following Afshar’s departure. The news agency cites people familiar with the matter.
Tesla always refers to its upcoming, more detailed quarterly report in its typically brief communication on its product and delivery figures. This will be published for the past quarter on 23 July.
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